Sun Outdoors came to Adventure to develop a brand identity for their newest ground-up property in Southern California, part of their growing resort portfolio. Nestled just outside San Diego, the Costa Vista resort brand needed to encapsulate the laid back coastal vibe that Southern California is known for. We created a fresh energetic brand identity using bold colors, hand-drawn patterns, and infused organic graphic elements native to the resort’s location along the Southern California coast. The new brand identity was applied throughout the property including interior details, signage, marketing materials, merchandise and more.