While at Adventure I had the opportunity to develop the brand identity for 240 Park Avenue, a high-end development in downtown Minneapolis. With the goal of targeting urban dwellers who value luxury, exclusivity, and modern living, we worked to create a sophisticated brand identity that worked in tandem with the project’s modern interior styling. An elevated color palette, custom typography and a collection versatile graphic patterns brought the brand vision to life, and positioned 240 Park as a premier choice for upscale urban living.