Bluestorm came to Adventure for help to launch a new line of high-end personal floatation devices. The goal was to rise above the fray in a crowded PFD market with an elevated brand aesthetic that was sorely lacking among their competitors. We guided them through naming, branding, product design and prototyping to set them up for success as they took the brand to market for the first time. The fresh and bold brand aesthetic, paired with a smart and trusted brand voice provided water sport enthusiasts with peace of mind, comfort and style when choosing a Bluestorm PFD.