As the Creative Director for Indeed Brewing Company, a craft brewery start-up in Minneapolis, I helped bring the brand to life with a bold creative vision. I was the mastermind behind our unique visual identity, crafting everything from eye-catching packaging to vibrant marketing campaigns that captured the heart and soul of the company.

I collaborated with the founders, marketing team, and brewmasters to weave our story into every design element, ensuring that our brand stood out in a crowded market. From the first concept sketch to the final product launch, I worked to blend design trends with an understanding of our target market to create something fun, engaging and fresh to the craft beer landscape.

The brand’s visual identity was key to driving its success in a competitive local market and helped Indeed achieve a foothold regionally.